Sunday, May 2, 2010

Close eye on alternative medicine practice boosts patient confidence

The Gulf Today, 1 May 2010

Around 50 per cent of the UAE residents prefer to experience the healing power of treatments that employ alternative medicine, according to a senior health official.
Dr Ayesha Abdullah, Managing Director of Sciences Cluster and Executive Director for Dubai Heathcare City (DHCC), said that strict verification procedures has been implemented by the authorities before licensing Complementary and Alternative Medicine (CAM) services.
She was speaking to The Gulf Today on the sidelines of the launch of Royal Ayurveda Clinic, the first full range Ayurvedic healthcare establishment at the DHCC on Thursday.
"The DHCC provides CAM treatments in 12 areas, including homeopathy, Ayurveda, traditional Chinese medicine, Unani, osteopathy, therapeutic massage, naturopathy, guided imagery, Thai Chi, Pilates, Chiropractic and Yoga," she added.
"Patients can have the confidence that these practices are regulated by a strict governance structure and the DHCC is the first healthcare institution outside the USA to implement the CAM codes using ABC Coding Solutions," explained Dr Ayesha.
She said that the DHCC will further develop its base of integrated medicine services as a response to global trends that reflects the growing popularity of alternative medicine and traditional practices. Dr Abdul Kareem, Vice-President of the Centre for Healthcare Planning and Quality (CPQ) at the DHCC, said the CAM is a diverse group of medical and healthcare therapies and systems that may be separate from or integrated with conventional medical therapies.
"A common factor shared with all CAM therapies is a holistic and individualistic approach to health and healing, and an appreciation of the physical, emotional, mental and spiritual dimensions of the human being," he added.
"The medications used for alternative and traditional treatments are strictly examined as per the health ministry conditions, in order to ensure that they match evidence-based practice measures," noted Dr Kareem.
"Such CAM centres operating inside the DHCC premises are also covered by health insurance policies," he added.
Dr Palitha Serasinghe, Consultant Ayurvedic Medical Practitioner, Director and Clinic Manager of Royal Ayurvedic Centre, said, "The Rasayana Treatment (Ayurvedic anti-aging) approach is adopted at the centre to enhance the human body's healing power and immunity."
Masao Tsuji, Managing Director of Royal Ayurveda Anti-Ageing Clinic, said: "The DHCC offers us the perfect platform to reach out to a wider clientele and helps position us in the premier league of Ayurveda providers in the region."

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